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Fortune

Jessica Mathews

Ford CEO Jim Farley says Waymo’s approach to self-driving makes more sense than Tesla’s

Jim Farley Ford Tesla Inc. Waymo Elon Musk Walter Isaacson

(Credit: Bill Pugliano—Getty Images)

Ford CEO Jim Farley expressed skepticism about the technological approach to self-driving cars being pursued by Tesla, citing consumer “trust” and the need to “be really careful” as reasons why Ford sees more potential in systems based on laser sensors like those in Waymo vehicles.

The comments are the latest indication of the auto industry’s resistance to Tesla CEO Elon Musk’s vision of less expensive self-driving vehicles that use only video cameras and artificial intelligence, a bet Musk believes will ultimately pay off and prompt other automakers to license Tesla’s technology.

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