A star, buoyed by the new landscape created by name, image and likeness (NIL), is about to shine a brighter light on girls and women’s basketball—and could help spur change for the future.
Jada Williams is a 5'6" point guard ranked in the top 20 in her 2023 class, according to ESPNW’s HoopGurlz recruiting rankings. In August, Williams helped lead the USA women’s under-16 national team to the gold medal in the ’21 FIBA Americas U-16 championship. She was named to the all-tournament team and led all players in assists per game and three-point shooting percentage while averaging 11.7 points. The Kansas City native has committed to UCLA for college.
Williams recently signed endorsement deals with Spalding (she appears in a commercial alongside Portland Trail Blazers star Damian Lillard) and Dick’s Sporting Goods, among others, and there are even bigger deals in the works, according to Marcus Crenshaw, founder and CEO of The Fam sports agency and marketing company, which represents Williams.
