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Tom’s Guide
Tom’s Guide
Technology
Ella Taylor

'For the first time since 1984 when I bought my first Mac, I am thinking about bailing on Apple' — customers weigh in on Apple's eye-watering price hikes

Apple United States Tom Pritchard Tom Guide Tom Guide Club
A photo of the MacBook Neo on a desk, with a 'Tom's Guide Readers Say' graphic overlaid.

A few days ago, Apple finally confirmed that the "unprecedented challenge" of the RAM crisis had forced it to hike the prices of some of its hardware, with some devices now costing as much as $1,300 more than they did this time last week.

Question is, are these latest price hikes a fair trade-off for quality devices being manufactured at a time when the AI boom is eating up mountains of RAM, and the Strait of Hormuz shipping disruption has put further commercial pressures on manufacturers, or is Apple being greedy?

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