Apple is announcing the iPhone 17 line up today, but I know one person who won't be watching (clue: it's me). As a recovering brand disciple, I've sat through Apple's launch keynotes for the last five years, often running the live blog here at Creative Bloq. But for 3 very specific reasons, in 2025 I'm, not buying what Apple's selling.
As ever, we have a pretty watertight idea of what to expect from Apple at today's event. Spoiler alert: the cameras will be better, and probably top our best iPhones for photography roundup. The rumour mill has churned out every last detail, from the device dimensions to the accessories. And for me, everything points to the fact that the smartphone's glory days are over. Here's why.
