For the BJP in Madhya Pradesh, battling a narrative war with the Congress in the run-up to the Assembly election in the State, the campaign boils down to convincing women voters — 48% of the State’s electorate — to believe in the record of the Shivraj Singh Chouhan’s government in delivering on welfare programmes.
The BJP and the Congress have kept women voters front and centre in their campaign strategy — while the State government has launched the Ladli Behena scheme to provide a monthly income support of ₹1,000 to women in the 23-60 age group, the Congress has promised the Nari Samman Yojana for ₹1,500 a month.
News Analysis | BJP in MP dealing with open dissent as elections approach
