On Jan. 10, Porsche announced three new decal options available for the 911 Dakar, an off-road sports car that debuted on Nov. 16 in Los Angeles.
The decals wrap around the car for an effect that looks like paint but can be removed, and mimic the racing liveries of the Porsche 911s that participated in the grueling East Africa Safari Rally in 1971, 1974 and 1978. After all, anyone who buys the off-road Porsche 911 will want to evoke Porsche’s off-road heritage of winning prestigious desert races.
Prices for the Rallye decals range from $5,260 to $7,510—which isn’t cheap for stickers. Porsche knows that the customer who can afford to pay $222,000 for the 911 Dakar, and who has enough standing with their local Porsche dealer to receive an allocation for one, won’t blink at the added expense. (You get “standing” by buying lots of Porsches.) It’s part of what makes low-volume, special production vehicles like the 911 Dakar so lucrative. A standard Porsche 911 Carrera starts at $106,100, less than half the price of the Dakar version.
