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The Guardian - UK
The Guardian - UK
Politics
John Crace

For Kemi, being the Nasty party is not toxic but a badge of honour

Kemi Badenoch
Kemi Badenoch being interviewed by the BBC’s Laura Kuenssberg on Sunday. Photograph: BBC

It’s a thought. A bold one. Possibly a career-ending one. But a thought nonetheless. When Theresa May told the Tory conference in 2002 that under Iain Duncan Smith the Conservatives had become “the Nasty party”, many members took that to mean they had become undesirable. Within a few years, David Cameron had moved the Tories closer to the “hug a husky” centre and by 2010 he was prime minister.

Kemi Badenoch takes a rather different view. For her, being the Nasty party is a badge of honour. An aspiration. People had had it far too good with austerity, Brexit, Covid and the Liz Truss mini-budget. The country needed a reality check; a return to old-fashioned unpleasantness. A taste of genuine hardship. People had got far too used to getting something for nothing. Especially the physically and mentally ill. What they needed was a short sharp shock of intense labour from 8am to 8pm. That would make them feel better. And anyone found skiving would be banged up for a short time in prison. Say 10 years.

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