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Fortune
Fortune
Alexandra Sternlicht

For business executives, A.I. is a force that can bring customers closer, or take them away

(Credit: Steven Vargo/Fortune)

No one knows artificial intelligence’s power to disrupt better than Chegg CEO Dan Rosensweig. When the online tutoring company ascribed a weaker-than-expected revenue forecast to ChatGPT earlier this year, the company’s share price plummeted by 48% overnight. 

“I unfortunately became the poster child for how AI can fuck you,” said Rosensweig at a lunchtime panel at the Fortune Brainstorm Tech conference in Deer Valley, Utah this week. In Rosensweig’s telling, he “made the mistake of telling the truth” about losing 100,000 paying Chegg subscribers with the launch of free service ChatGPT 4 in April. “I don't think anybody's A.I. ready; I don't think anybody knows what ‘A.I. ready’ means.”

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