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The Independent UK
The Independent UK
Sport
Richard Jolly

Football’s biggest brand? Only one thing can stop the Man City ‘machine’ now

PA Wire

Manchester City were often described as the best team in the world, even before the Champions League that had long eluded them gave them a greater claim to that title. It was more contentious when their chairman, Khaldoon Al Mubarak, called them “the No 1 football brand in the world”. The alternative argument is that City are not even the leading football brand in Manchester. But at a point when Manchester United is up for sale and the Glazers want $6bn, it was notable that Al Mubarak described the value of the City Football Group as over $6bn. The picture he painted in his end-of-season address was of financial and footballing success with some of the world’s best executives, scouts and sporting staff.

Certainly, that description applies to Pep Guardiola. And yet this could not simply be the celebration of a transformation, a 15-year journey from a team who were in the relegation zone at Christmas a few months after Sheikh Mansour’s takeover to one who demolished Bayern Munich and Real Madrid, to the situation where Erling Haaland signed a contract and told Al Mubarak he would win him the Champions League. “To show you where Erling is going, this is the beginning,” Al Mubarak said. “And the scary part, this is just the beginning for him.”

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