The “free market” is a dangerous lie. All systems are bounded by the choices we make on both a societal and individual basis. Seeing Fulham and Bournemouth promoted to the Premier League confirmed this idea and embeds the narrative that money is the competitive advantage in football. That they are beneficiaries of “parachute payments”, in a league where most clubs rely on the support of wealthy benefactors to underwrite their losses, further confirms that change is necessary if the game has any chance to retain any semblance of moral authority.
There is, of course, no suggestion that Fulham or Bournemouth are corrupt or immoral. It’s the dangerous narrative of the “free market” that needs changing and the people to change it are not those currently in power as it is a narrative that serves the “elites” in both society and sport.
