Football finance expert Kieran Maguire has said that Leeds United 'can use the fame' of the San Francisco 49ers to propel themselves to have a commercial success in the United States.
The 49ers, who themselves are owned by the American DeBartolo-York business family, first bought into the Whites in 2018 with a 15% share but that increased to a 44% share in the club last year.
There have been talks about Leeds potentially going on a pre-season tour of the U.S next year after their trip to Australia disappointed staff due to the standard of the facilities.
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Speaking to Football Insider, Maguire believes the Yorkshire club could launch co-branded merchandise to entice already loyal 49ers fans in the States to support Leeds, especially if the pre-season trip across the pond happens.
“Leeds are a big club. They no doubt see that there are opportunities in relation to the US market. The close relationship the club has with the 49ers means Leeds could attract additional interest on the West Coast of the US.
“Having some joint-badged products could lead to additional merchandise revenues. They can also use the fame of the 49ers to attract further interest in Leeds.
“They have attracted further interest from their promotion to the Premier League and from the documentaries that have been shown on streaming services.“
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