Football fans would rather their team's manager was honest than had a successful track record, according to research.
Although a “winning mentality” was voted the most important managerial asset, in a survey of 2,000 supporters, nearly three-quarters also said the manager had a duty to set a good example to the public.
More than half (57%) agreed football managers can be a force for good in society, including helping the local community (48%) and being sustainable (29%).
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