Supermarkets may be encouraged to cap the price of basics such as bread and milk under plans being drawn up by the Government.
Prime Minister Rishi Sunak and Chancellor Jeremy Hunt have met with the bosses of grocery retailers recently to discuss the mounting pressure on family budgets as it was revealed that food prices are set to outstrip energy costs.
The PM's advisors are said to be figuring out a deal with supermarkets amid concerns that soaring food inflation is hitting poorer people harder as they spend a disproportionate amount of their disposable income on essentials. The news comes as consumer group Which? called on Mr Sunak to challenge supermarket chief executives to take urgent action to help consumers cope with increases at the checkout.