Mena Sato Kato’s promotion marks new era for Xbox in Asia after transforming Japan’s market

Mena Sato Kato @ Microsoft.

In a pivotal move for Xbox's growth, Mena Sato Kato has ascended to Managing Director of Xbox Asia, aiming to transform the gaming landscape in Japan and beyond, as Microsoft seeks to bridge gaps with elusive local publishers and emerging markets.

Historically, Xbox has struggled incredibly hard in Japan. That was, until 2023.