We have made technological changes to our IT platform to liberalise and fast-track Ayushman card generation, said National Health Authority (NHA) Chief Executive Officer R.S. Sharma in an interview with The Hindu on how Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PMJAY) — the national public health insurance fund — is now all set to launch a campaign to include the maximum number of needy persons.
The PMJAY is today one of the largest and most successful health care programmes. What are the new initiatives that the government propose to bring in?
The National Health Authority (NHA) is pursuing a twin-pronged approach to increase the scale and scope of Ayushman Bharat PMJAY. These include beneficiary identification and hospital utilisation. The NHA is launching Aapke Dwar Ayushman with renewed vigour. This time we are focussing on States such as Assam, Bihar, Gujarat and Uttar Pradesh. We are also learning from our previous experience and making necessary changes to ensure that the campaign will once again prove to be a resounding success.
