Adam Bierman and Andrew Modlin founded MedMen (OTC:MMNFF) in 2010. Since then the company, which started with a single store in California, skyrocketed off the technical graphs, becoming the first mainstream cannabis company in the world to hit every screen in America. The kickstart of corporate cannabis? Maybe... and for that Adam has received a lot of heat, however, it is undeniable that MedMen attracted the attention of new buyers and investors, and contributed to creating "permanence" in time and space for the industry.
Telling the story of MedMen is important to reflect on the evolution of the industry and understand some of the main cleavages within. Albeit the criticism, Adam argues in favor of corporate cannabis as a necessary "evolution" for the industry. Bold, he responded to the questions of Javier Hasse and Elliot Lane during Benzinga’s Cannabis Insider and left a few exclusives on hot topics such as MedMen's conflict with the DOJ, the fall of the PharmaCann deal and the lawsuit against former CFO James Parker, his association with Jay-Z, The Parent Co. (OTC:GRAMF), and the future to come.
