In July, the Florida department of education announced that it had approved the use of content by PragerU Kids for the coming school year. PragerU Kids was recently described by Time magazine as “a resource for schools”. But it is only a “resource” because the state of Florida has deemed it so. PragerU is not an actual university. It has no accreditation. It is a conservative media company whose goal since its founding in 2009 has been to spread rightwing ideology to adults and children.
And it has been incredibly successful at doing that. PragerU’s latest annual report says that the company’s self-described “edutainment” videos racked up more than 1.2bn views in 2022, with more than 7bn since its founding. Its content has been mostly available online, particularly on Facebook and YouTube, but now it is making its way into US classrooms with the promise of fighting the so-called “woke agenda”.
