The push to legalize recreational marijuana in Florida ramped up this week. Campaigners bankrolled by dominant players in the cannabis and CBD marketplace launched a $5m advertising blitz in support of a ballot measure in November’s election that has so far been overshadowed by publicity for the one on abortion rights.
Four commercials featuring retired military personnel, business owners, law enforcement officers and regular citizens began appearing on television, radio and the internet, leaning in heavily to themes campaigners believe will appeal to the 60% of voters amendment 3 needs to pass.
