TALLAHASSEE, Fla. — Florida-based Trulieve, one of the nation’s largest medical marijuana companies, has kickstarted a campaign to legalize recreational marijuana for adults in the Sunshine State.
The company has contributed $10 million to date to the Smart & Safe Florida campaign to get a constitutional amendment on the 2024 ballot, and so far is its sole contributor. The organization already has spent $6.5 million to start collecting the nearly 900,000 signatures needed to bring the citizen initiative to a vote.
Florida has “22 million residents and 130 million tourists a year, so it’s a huge market opportunity. And we’re very, very bullish on the prospect of this initiative,” Trulieve CEO Kim Rivers said during her keynote address on Sept. 14 at the Benzinga Cannabis Capital Conference in Chicago.
