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Benzinga
Benzinga
Business
Nina Zdinjak

Flora Growth's Brand Vessel Enters Smoke Shop Sector Via Deal With JustCBD Partner Speedy

Flora Growth Corp. (NASDAQ:FLGC) confirmed Tuesday that its Vessel brand has signed a distribution agreement with Florida-based Speedy Distribution, one of JustCBD’s core partners. The news comes on the heels of Flora's JustCBD acquisition for $16.0 million in cash and 9.5 million in shares. 

This agreement represents Vessel’s first entry into traditional smoke shop channels, a category that offers promising growth for the brand over the short term. The initial product offering will include some of the highest demand SKUs from its vape and dry herb categories. Looking forward, Vessel will continue to innovate and design new products and accessories specifically for this newly formed channel partnership.

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