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Benzinga
Benzinga
Business
Nina Zdinjak

Flora Growth Names Vessel Founder, James Choe, Chief Strategy Officer

Flora Vessel Flora Growth FLGC Flora Growth Corp.

Flora Growth Corp. (NASDAQ:FLGC) announced the addition of Vessel founder and CEO, James Choe, to its executive team.

Choe began his career in tech and then moved on to representing athletes, building sports performance products and brands, and building out a consultancy that ultimately opened the door to new opportunities beyond athletics. He consulted for over one hundred brands and launch over four hundred products into market. Now, Choe takes on the role of chief strategyofficer of Flora where he will focus on the development of three core pillars - people, design, and community.

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