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Fortune
Fortune
Marco Quiroz-Gutierrez

Floor turning to in-app payments for buying NFT artwork

Floor cofounders (left to right): Siddhartha Dabral, Chris Maddern, and Christine Hall. (Credit: Courtesy of Floor)

Floor, an invite-only app for NFT collections used by about 25,000 people, is debuting Icons, a program that aims to deliver affordable—and easily displayable—Web 3-based artwork.

Over the next few weeks, Floor will be making available pieces from 10 Web3 artists that will be priced from $20 to $50. Users who buy a new piece will be able to use it as the icon on their phone for the Floor app.

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