MUMBAI: To mark Earth Day (April 22), People for the Ethical Treatment of Animals (PETA) India has teamed up with Zen Digital Media to put up special floating billboards in the sea which highlight how thousands of turtles and other marine life is killed due to the plastic fishing gear that is left in the oceans and seas.
The billboards depict a turtle ensnared in plastic netting as a reminder that killing fish also costs turtles their lives.