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Advnture
Advnture
Julia Clarke

"Float to live" – Helly Hansen teams up with rescuers for water safety campaign after new drowning figures revealed

Hand reaching out of deep water, focus on water splash.

New figures have emerged detailing the rate of drownings in the UK in 2022, and the data reveals that nearly half of the victims never intended to enter the water, ending up there due to causes like slips, trips, falls, changing tides and powerful waves. 

In response, sailing brand Helly Hansen recently teamed up with the Royal National Lifeboat Institution in London to launch its annual water safety campaign. The launch took place at the Sky Pool in Embassy Gardens, a distinctive swimming pool suspended 115 feet in the air between two buildings that has transparent walls. During the event, RNLI lifeguards and professional sailors demonstrated the practice of learning how to float in water if you find yourself in trouble.

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