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The Economic Times

Flipkart launches microdrama on main app to drive platform engagement

Flipkart Pocket FM Pratilipi

Ecommerce major Flipkart has entered the microdrama segment in partnership with Tencent-backed Pratilipi and media company Terribly Tiny Tales (TTT), according to people familiar with the matter.

The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ and microdrama vertical ‘Drama’. The move is intended to attract users to the platform and boost engagement ahead of the upcoming festive season.

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