When James Wheildon set out to solve a problem on his farm, he had no idea it would end with him being known as the 'fly guy,' or that his solution would become a potential back-up to bees under pressure.
But as the honey bee industry grapples with the challenge of invasive pests such as varroa mite, brutal weather conditions, bushfires and floods, alternatives such as flies could become a bigger part of the pollination picture.