
While the memory price crisis (yep, that phrase will catch on) is clearly visible, the potentially looming SSD price crisis is less so. Checking Amazon, Newegg, and other sites reveals a whole host of RAM kits at ridiculously high prices, but SSDs seem pretty stable. Yet Phison's CEO Khein-Seng Pua says that in "only three months", NAND prices have doubled (via Digitimes). What gives?
Well, at the risk of stating the obvious, that's the cost of NAND, not the cost of an SSD. Phison buys NAND (flash) chips from suppliers—the three big ones being Samsung, SK Hynix, and Micron—and then uses them to make their own enterprise SSDs or to make SSDs for other customers.