A vintage clothing brand which was launched in Hull 15 years ago is going global after sealing a partnership with a major retail group.
The Vintage Wholesale Company, which operates Poorboy Boutique in Humber Street, Hull, has now unveiled the WornWell brand with Primark. The retail giant launched it in Birmingham in September, with Piccadilly Gardens, Manchester, added this week and Oxford Street, London to follow.
Riccardo Seaton, who owns the business with his wife Angela, said: “It’s the biggest deal we have ever done. It’s absolutely unbelievable. It still doesn’t feel real, but that’s a mindset I have tried to keep to make sure I’m grounded and focused. I am trying not to get over-excited about it!
