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Daniel Frankel

Fixed Wireless Ad Wars Heat Up: Comcast and Charter Told to Take Down or Modify Commercials Following Complaints

Charter TV ad.

The National Advertising Division has once again slapped the wrists of both top U.S. cable companies, Comcast and Charter Communications, for TV commercials that disparage emerging fixed wireless access (FWA) home internet services from T-Mobile and Verizon. 

On Thursday, the NAD said that it had determined that Comcast made false claims that Verizon 5G Home is “ineffective, slow, unreliable and prone to subpar performance due to congestion” in Stink Eye, a 60-second radio commercial, and Life With Verizon, a 15-second TV spot. (The NAD put out this statement.)

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