Swedish home furnishings retailer IKEA, whose first India store in Hyderabad is celebrating five years, has from the learnings of the 4.8 lakh sq ft facility and those in Mumbai and Bengaluru, fine tuned its expansion to one that will see it go for stores of different formats and ramp up omni-channel presence.
“We are exploring different formats, smaller size like a city store or may be even shops to penetrate market, get closer to the people. These will be complimented by online [presence] and services,” IKEA India CEO and Chief Sustainability Officer Susanne Pulverer said.
New facilities had already been announced in Gurugram and Noida as part of foray into National Capital Region (NCR). Stores in Pune and Chennai are on the cards, but they will be part of the next tranche of investment in India as the ₹10,500 crore initially committed will be exhausted when the Noida facility is in place after 2027, she said during a media interaction at the store here on Monday.
