This morning Gucci released their latest campaign, a film promoting their AW22 collection, directed by Mert & Marcus with art direction by Christopher Simmonds. When the clothes first appeared on the runway back in February, the collection was titled ‘Exquisite Gucci’, inspired by the surrealist parlour game Cadavre Exquis (known to us Brits as Consequences), mirrored in today’s campaign with chopped up reimaginings of Stanley Kubrick’s best works.
Creative director of the brand Alessandro Michele has masterfully recreated scenes from the legendary film director’s work - bringing together a powerhouse of a team to do so. Gideon Ponte is the celebrated production and set designer who worked on films such as Buffalo 66 and American Psycho, whilst the Gucci film includes exact costume replicas by long-time Kubrick collaborator Milena Canonero alongside Charlotte Walter.
