
Isamaya Ffrench is the capital’s coolest make-up artist, having painted the faces of Rihanna, Rosalia, Travis Scott and Cher. If you don’t know the name, you’ll definitely recognise her work – think Burberry’s whimsical fairycore elf ears, and Rihanna’s hyper-on-trend, razor thin brows on the cover of British Vogue.
With side hustles including being Byredo’s global beauty director and co-creating cosmetic lines for Tom Ford and YSL, there’s literally no one better suited to launching a cult beauty brand.