Every June we see brands release rainbow-splattered tees, jumpers, socks and bucket hats (you name it) to celebrate Pride month. In recent years, LGBTQ+ communities have grown tired of brands changing their logos ‘in support’ of Pride without actually doing anything to support queer people.
Rainbow-washing has been a term used for years to describe the performative nature of corporations pledging LGBTQ+ alliance without putting in any real effort but the splash of rainbow. Having been called out several years in a row, not much seems to have changed. However, in a positive step forward, several brands are now donating their profits to LGBTQ+ organisations.
