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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Five firms including Autotrader and Just Eat investigated over fake review failings

A one-star rating on a device screen
The CMA says: ‘Fake reviews strike at the heart of consumer trust – with many of us worrying about misleading content when looking at reviews online.’ Photograph: Sean Gladwell/Getty

The UK competition watchdog has launched investigations into five companies including Autotrader and Just Eat over concerns they have not done enough to tackle fake and misleading online reviews.

The Competition and Markets Authority (CMA), which has previously investigated the tech companies Amazon and Google, said its latest crackdown includes the funeral services operator Dignity, the review company Feefo and the restaurant chain Pasta Evangelists.

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