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The Independent UK
The Independent UK
Business
Erin Keller

Five Below ditched this shopping section – and sales improved. Here is the change

Five Below Winnie Park
Five Below scrapped its Five Beyond section and folded higher-priced items back into its regular store shelves - (Five Below)

Turns out Five Below shoppers didn’t care for its pricier Five Beyond section, and removing it actually boosted sales.

The discount retailer scrapped the dedicated area for higher-priced items, once marked in-store with a yellow banner across the section, and instead folded products like $15 mirrors and Bluetooth speakers into their regular aisles, CEO Winnie Park told analysts on an earnings call Wednesday, Retail Dive reports.

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