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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Fitness trackers and air fryers among John Lewis’s ‘products of the decade’

Over-the-shoulder view of a woman looking at her smart watch, using fitness tracker app and measuring pulse.
Fitness trackers are now the norm for many and have boomed in popularity in the past 10 years. Photograph: AsiaVision/Getty Images

They are the things you didn’t know you needed but now can’t live without: a fitness tracker, wireless headphones, a fancy “bean-to-cup” coffee maker and, more recently, an air fryer. For women add a flattering jumpsuit and white trainers (but forget the floral midi).

So says John Lewis in its latest retail report. The annual exercise usually shines a light on the current year’s key products and trends but what’s different this time is, after scrutinising buying habits for 10 years, it also identifies “products of the decade”.

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