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The Guardian - UK
The Guardian - UK
Politics
Isaaq Tomkins, Sarah Marsh and Nicola Davis

Fitness influencers linked to wellness brand helping run illegal steroid market on Telegram

Telegram Steroids TikTok
A composite illustration showing chemical structures and the back of a well-built man lifting weights
The Guardian has identified a dozen Gencore ambassadors, affiliates and employees promoting performance-enhancing drugs through an underground Telegram network. Composite: Guardian Design/MNPhotoStudios/Getty Images/Blend Images; Alamy

Fitness influencers who publicly represent a global wellness brand are involved in running an illegal steroid market on social media, the Guardian can reveal.

Gencore Global presents itself as a UK-based health and wellness company and has recently appeared at FitXpo North West, a fitness event in Greater Manchester. It has also sponsored a racehorse, launched a UK combat sports and influencer boxing promotion, and is set to attend the National Running Show in Birmingham next year.

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