Fitness influencer Jacob Abrams Cohen found an unusual way to spend a FIFA World Cup match. During Morocco’s group-stage game against Haiti at Mercedes-Benz Stadium in Atlanta, he completed a full 5K without leaving his seating section. Instead of running around a track, Cohen jogged in small circles in his row and stepped over seats until he reached the distance before the final whistle. The stunt drew very different reactions, with some calling it creative and others saying it disturbed fans who had paid to enjoy the match.
Get breaking news anytime, anywhere. Download the TOI app now!
Jacob Abrams Cohen explains why he ran a 5K during Morocco vs Haiti FIFA World Cup match
Before the match started, Cohen shared a video introducing his challenge. Standing inside the stadium in a white-and-gold patterned shirt and a backward cap, he told viewers, “Today I’m running a 5K in my seat at the World Cup.” He later posted more clips showing how he kept moving throughout the game instead of sitting down.
The challenge was not as simple as running in one place. Videos showed Cohen jogging in tight circles, turning around repeatedly and stepping across seats to keep his distance going.
Since the row was full of spectators, people sitting nearby had to move their legs, shift in their seats or step aside whenever he came through.
He eventually shared a selfie after finishing the challenge and celebrated completing the 5K before the match ended. Morocco went on to beat Haiti 4-2 in the Group C game.
