Can Google really topple Whoop’s crown? For years, Whoop has hogged the recovery wearable market almost entirely to itself. While smartwatches from Apple, Garmin and Samsung all track sleep and fitness, no major tech brand has really challenged Whoop's formula of a screen-free wearable built entirely around strain, sleep and recovery.
That changed last month when Google launched the Fitbit Air, an £85 screen-free fitness tracker that targets the very same recovery market as the industry-leader. Costing a fraction of the Whoop 5.0 and working without the need for a pricey subscription, it's the closest thing I’ve seen to a true Whoop rival since it first launched a decade ago.
