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The Conversation
Francesca Kurghan, PhD Candidate, University of Waikato

Fit, thin, curvy and toned: the contradictory body ideals young NZ women face online

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For countless people, social media has become a go-to source of advice on how to look, eat and exercise.

On Instagram and TikTok, wellness influencers push their own strict diet and workout regimens, while peddling everything from activewear to protein powders.

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