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International Business Times UK
International Business Times UK
Business
Regyl Jaen

Fish and Chips Slip Down as Britain's Favourite Food: How Inflation Is Changing What Britons Order

Rising costs are shifting Britain's fish and chips culture, with shops offering more affordable options as consumers become more selective. (Credit: PHOTO: Pixabay.com)

Britain's love for fish and chips may be facing a new challenge — inflation. Although still a British staple, this once-affordable treat has become increasingly expensive as costs continue to rise.

As a result, many consumers are cutting back and looking for cheaper alternatives. Additionally, fish and chip shops are also looking to replace the traditional cod with less expensive fish options to protect sales while keeping prices affordable.

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