First ‘not for EU’ labels appear on supermarket food in Northern Ireland

The new labelling seen in Northern Ireland will be rolled out to the rest of the UK by July 2025. Photograph: John Campbell/BBC

The first “not for EU” labels have appeared on food products sold in Northern Ireland, in a sign for consumers of the changes resulting from the Windsor framework deal that updated the region’s post-Brexit arrangements.

As part of the framework – announced in February and designed to end the long-running dispute between the EU and the UK over the Northern Ireland protocol – new labelling is being introduced for certain retail goods moving from Great Britain to Northern Ireland.