"You can always do more" is the powerful message highlighted in a new public education campaign on safe gun storage, launched for the first time in Spanish to amplify its reach to Latino gun owners, who are among the fastest growing demographic when it comes to purchasing firearms.
"Take the Next Step" or "Da El Siguiente Paso" is the latest campaign in the award-winning End Family Fire program during Gun Violence Awareness Month. It's a joint production of Brady: United Against Gun Violence, Casanova/McCann and the Ad Council.
