Christine McGuinness and Gemma Collins ' favourite hairstylist has become the first ever male face of Ann Summers as part of its new campaign.
James Johnson, who has also works with Lorraine Kelly and OK! Magazine, will appear in shop windows across the UK dressed in the "Intoxicated Bodystocking" and thigh high lace up boots.
The campaign will also features Love Island's Lucie Rose Donlan.
Hairstylist to the stars James said: "I am so excited, and proud, to be the first male in an Ann Summers campaign.
"I have worked with the brand for a while behind the scenes, so when they asked me to be involved I leaped at the opportunity.
"I adore Ann Summers and how inclusive the brand is, and to be a part of something so monumental is just amazing.
"I want to show people that guys can wear anything they like, and wear makeup if they want to.
"If wearing a catsuit or cat eyeliner empowers you then go for it! Dare to be you, dare to be different."
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