Christine McGuinness and Gemma Collins ' favourite hairstylist has become the first ever male face of Ann Summers as part of its new campaign.
James Johnson, who has also works with Lorraine Kelly and OK! Magazine, will appear in shop windows across the UK dressed in the "Intoxicated Bodystocking" and thigh high lace up boots.
The campaign will also features Love Island's Lucie Rose Donlan.