AI is everywhere: in our homes, on our phones, and now, improbably, in the fragrances industry, too. AromAI is a much of an experiment as it is a company. They’ve created a candle using machine learning and language learning models. The scent, jar, and even marketing materials, like the logo, were all made by a machine. The scent is simple, strong, but does it rival the best candles on the market?
As a former master perfumer, I have a very artisanal, artistic idea of what candles are. I like them to tell a story. For me, the idea of a candle created by code is a funny mixture of attractive and repulsive. I had to get my hands on one to decide whether it’s the next best scent or a bit of a gimmick.
