Coming of age in a rural Welsh town isn't easy. Generations of LGBTQ+ folk have faced difficult choices between their identity and their heritage. This is something that Llandovery is looking to change. The pro-LGBT+ attitude of this historical farming town is a shining example of what can happen when a community comes together.
But this isn't something that happened overnight. The collaborative effort is down to the work of the forward thinking LGBTQ+ hub Heart of Wales, the owners of local businesses and the townspeople collectively. Following their success with multiple projects such as the Safe Spaces list, sports teams wearing rainbow laces, Bore Coffi, Trans meet ups, bake sales and an LGBT+ film club, Heart of Wales LGBTQ+ are undertaking their biggest venture yet - a Pride event.
The one-day event on June 25 has an exciting schedule, jam-packed with activities free for all the family celebrating 'Rural Pride' including a parade, picnic in the park with drag story-time, stalls in the town square for queer-owned businesses and local allies, performances, talks and lectures on queer issues and a film festival.