LEGO is opening their first ever Irish branch later this year.
The store will open in Grafton Street this summer and has promised to go beyond just stocking boxes of LEGO by providing a 'retailtainment' experience for shoppers.
They said some aspects of their Dublin store will include a Minifigure factory, which allows shoppers to design and create a unique LEGO minifigure.
There will also be a "Pick a Brick Wall" where LEGO fans can find exact parts they need for their builds.
LEGO have said there will be "hands on play" where shoppers have the opportunity to participate in free-build challenges and events every month.
Simone Sweeney, Vice President of Global LEGO Retail Development, said that Dublin has been part of LEGO's expansion strategy for "many years".
She said: "We have been looking for the perfect site in Dublin, so we were very excited when the opportunity came about to open on the vibrant Grafton Street. The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike.
"The city has been part of LEGO Retail’s expansion strategy for many years given the existing huge number of LEGO Fans in Ireland and the international customers typically found in the city.
"The new LEGO Store in Dublin will allow builders of all ages to be inspired by endless play possibilities and for new builders to welcome them into a new exciting journey of discovery into the LEGO universe.
"We are also excited to be revealing the new LEGO retail platform in this market with innovative retail-first experiences and a destination for product launches, events and a hub for our Irish LEGO fan community.”
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