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Diba Mohtasham

First edible mascot in sports history stars in the Pop-Tarts Bowl

Kansas State NC State Poptarts

The Pop-Tarts mascot is lowered into a toaster following the 2023 Pop-Tarts Bowl between the Kansas State Wildcats and the NC State Wolfpack at Camping World Stadium on Thursday in Orlando, Fla. (Julio Aguilar/Getty Images)

The first edible mascot in sports history was revealed at the Pop-Tarts Bowl in Orlando, Fla., and the internet is having a field day.

Kansas State beat NC State, 28-19, after which the winning team devoured the giant pastry that emerged from an even more giant toaster in what was a clever marketing move.

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