Meta Platforms, the parent company of Facebook, plans to deploy its own custom-designed artificial intelligence chips, codenamed Artemis, into its data centers this year, according to an internal document seen by Reuters. This move could potentially reduce Meta's dependence on Nvidia's market dominant H100 chips and control the escalating costs of running AI workloads.
Meta has been investing billions of dollars to boost its computing capacity for the power-hungry generative AI products that it is integrating into services such as Facebook, Instagram, and WhatsApp. This involves acquiring specialized chips and reconfiguring data centers to accommodate them.
