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Fortune

Paolo Confino

First Black president of an MLS team talks sustaining growth amid $775 million valuation and record attendance numbers

MLS United States WNBA NBA League Soccer DC United

DC United president Danita Johnson during an onstage interview at Fortune's COO Summit conference (Credit: Ryan Donnell)

Danita Johnson made history as the first Black executive to lead a Major League Soccer (MLS) club when she was appointed president of D.C. United in December 2020.

Before her current role, Johnson had worked for years in basketball with the WNBA’s Los Angeles Sparks and the NBA's Los Angeles Clippers. During her time with both organizations, she learned what operational excellence in the business of sports looks like.

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